Increasing Admissions for Campus & Online Degrees at MIT-ADT University
How Krio Digital helps MIT-ADT University attract students across its 125-acre campus (Engineering, Design, Management, Film) and nationwide online degree programs (MIT ADT CDOE – Online MBA, MCA, BBA) using Meta, Google, LinkedIn & ChatGPT Ads.
Two Targeted Campaigns Run by Krio Digital
Undergraduate campus students and working professionals looking for online degrees have completely different priorities. We ran separate campaigns built for each audience.
MIT Regular Campus Programs
Rajbaug Campus, Pune • Engineering, Design, Management, Film & Television, Architecture
The Challenge
MIT-ADT operates an expansive 125-acre campus with dozens of programs ranging from B.Tech and MBA to specialized creative disciplines like Film, Design, and Architecture. Each discipline appeals to different students and parents across Maharashtra, Gujarat, Madhya Pradesh, and North India.
Our Strategy
We focused on real student stories and campus facilities. Ads highlighted the Rajbaug film studios, design studios, aerospace and robotics labs, campus placement records, and vibrant student community to show what makes MIT-ADT unique.
What We Delivered
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Course-Specific Ad Campaigns: Created dedicated ad campaigns and landing pages for Engineering (B.Tech), Design (B.Des), Management, Film, and Architecture.
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Regional Student Reach: Ran geo-targeted campaigns reaching high-intent students and parents across Maharashtra, Gujarat, MP, Rajasthan, and major cities.
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Campus Life & Placement Videos: Showcased student projects, campus life reels, hackathons, and placement track records to build confidence with families.
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Google & AI Search Visibility: Reached students searching for top private engineering and design colleges in Pune on Google and AI platforms.
MIT ADT CDOE
Centre for Distance & Online Education • Online MBA, MCA & BBA for Working Professionals
The Challenge
Online degree students are working professionals balancing jobs and studies. They need quick online applications, clear fee structures, and immediate answers on syllabus and degree validity. Slow counseling responses cause high drop-offs before application completion.
Our Strategy
We built quick, automated digital funnels for working professionals. We combined LinkedIn and Google ads with instant WhatsApp fee calculators and automated counseling scheduling so students get fast answers.
What We Delivered
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Working Professional Reach: Nationwide student acquisition for UGC-entitled Online MBA (Executive & Dual Specialization), MCA, and BBA programs.
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Timely Batch Filling: Kept cohort admissions on schedule with timely application reminders, early-enrollment benefits, and weekend counseling sessions.
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LinkedIn & Search Ads: Targeted working professionals, software engineers, and managers seeking recognized master's degrees for career growth.
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ChatGPT Ad Discovery: Connected with professionals asking generative AI about the best online MCA and MBA programs with placement support.
How We Reach Prospective Students
Using search, social media, and AI tools to connect with students at every step of their college search.
ChatGPT Ads & AI Search
Reach students when they ask conversational queries like "Best colleges for B.Tech CSE in Pune" or "Top online MBA for working professionals".
LinkedIn Ads
Targeted campaigns reaching engineers, analysts, and team leads across India for MIT ADT Online MCA and MBA cohorts.
Meta Ads (Instagram & FB)
Short videos and reels showcasing student life at the 125-acre Rajbaug campus, faculty insights, and lead forms.
Google Search & PMax
Appear right at the top when students search for entrance exams, cut-offs, syllabus inquiries, and application deadlines.
Want to Increase Admissions for Your University or College?
Talk with our team at Krio Digital to see how targeted campaigns across Google, Meta, LinkedIn, and ChatGPT Ads can help you get more qualified student applications.